Premium Distribution Co.,Ltd.

About Us

Corporate Profile

City Holdings Limited is the holding company for Myanmar’s leading consumer business. The companies within our group are market leaders at all points in the consumer journey, from agriculture and manufacturing to distribution, and from retail to tech & data solutions.
We bring over 5,000 listed brands to the consumers of Myanmar via our network of companies – from our retail sector through to distribution. By bringing the best products, services and value to our customers, we aim to improve the lifestyle of the people of Myanmar and to be a part of a better Myanmar that everyone can be proud of.
We are constantly seeking to partner up with brands from all over the globe. If you would like to know more about us or enquire how we could work together, please feel free to get in touch with us.
The group comprises the following Sectors:

  • Retail, including City Mart, Ocean, marketplace, City Care and City Express banners
  • Food & Beverage, including Seasons Bakeries and Cafes
  • Distribution (FMCG) comprising Pahtama Group
  • Distribution (Premium) comprising Premium Distribution
  • Property comprising City Properties
  • City Accelerator, the home for our Growth Sectors, including Agriculture, Manufacturing, Transport & Logistics, Tech & Data and Finance

Visit our City Holding Website: https://cityholdings.com.mm/

Premium Distribution Group (‘PDG’) is the leading distribution company in Myanmar that specializes in the importation and distribution of high-quality food and non-food into the modern retail, traditional retail and food service markets.
PDG consists of four companies;

  • Premium Distribution (food)
  • Cellar Door Distribution (alcohol and beverages)
  • S&P Distribution (non-food)
  • Azay.com.mm (wholesale food service)

Premium Distribution has been established since 2012. At PDG, all of our businesses strive to build long lasting brand equity with our international principal partners in the Myanmar market. We do this by blending international operational standards with expertise, knowledge of local market dynamics and resources, to provide an unparalleled network uniquely tailored for success in the Myanmar market.

Our Values

At Premium Distribution, our organisational values are our core belief system. They are the pillars of how we conduct ourselves, build relationships and make decisions both as an individual, team and organisation. Simply, it is about doing things right.
  • Flexibility
  • Integrity
  • Reliability
  • Quality

Our History
  • 2003
  • Started off as a wholesale division within CMHL

2003

  • 2012
  • Incorporated as an independent operation

2012

  • 2016
  • Joint Venture Sia Huat Singapore 60% Equity

2016

  • 2017
  • Wine Distribution
  • 100% Equity

2017

  • 2018
  • Dissolved the JV with Sia Huat
  • Transferred non-food operation to S&P

2018

  • 2018
  • Omni Channel Wholesale
  • 100% Equity

2018

  • 2019
  • Incorporated under City Holdings

2019

  • 2022
  • Four business sectors have been rebranded as "Premium Distribution Group."

2022

International Standard​
We work closely with our international partners, customers and external accredited bodies in ensuring we strive to achieve and maintain all relevant international standards. This is exceptionally important in a developing market in ensuring we can deliver a consistent customer experience. Also, to maintain original product quality standards and to operate in a safe and compliant work environment.

Our Awards

We strive for excellence. It is a great recognition when we achieve internationally recognized awards. These are hard won and of credit to the extra effort invested by our employees. In 2020, Premium Distribution was received the HACCP certificate from UK-based GCL international Group.

Premium Distribution Co.,Ltd was successfully registered for ISO 9001:2015 certification on February 7, 2022.

Our International Principals
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Our Supply Chain Process

We work with you to build your brand

By engaging Premium Distribution as your distributor-partner we will open up the Myanmar consumer market to help build your brand. We identify our Core Competencies as;
1. One-Team – four companies but only one Premium team. We encourage cross-functional working and are structured as a shared-services model to best support our business brands.
2. Our Values – we do things right. Our relationships are built around living our values.
3. Eco-System – being part of Myanmar’s leading consumer company provides scale and opportunities to innovate and collaborate
4. Values & Ethics – we operate to a defined code-of-conduct and support socially responsible activities in our local community.
5. Agility – a key strategic objectives. In a fast- changing market, it is important to adopt agile organisation principles. This is where we focus our continued investments, projects and initiatives.
We prefer to work on long-term basis as an exclusive partner, this way we can engage with you on a full-service model which includes;

Supply Chain & Logistics

This is the critical work-flow for managing our operations.

Importation

We handle global imports, arrange air and sea-freight, insurances, importation and customs clearance.

Inventory Management

Premium operates its own multi-temperature warehousing and storage facilities.

Logistics

We outsource our logistics to PSL which is a joint-venture but work to market-competitive rates.

Quality Control

We work with many global brands on a quality-first approach. PD was awarded HACCP and we continuously improve our systems, controls and training.

New Product Development

We can arrange sensory evaluation to assess market fit for new product development.

Regulation

We have an in-house legal team that advises on all local regulatory requirements. This is an essential requirement when dealing with various regulatory organisations in a developing market.

Sales Management & After Sales

Our in-house sales team has specialized experience of the food, non-food and beverage markets. We have extensive distribution across all account types from international operators to independent retail and food-service outlets.

Brand Building

We use multiple approaches to building consumer brands. We use a combination of in-house marketing for operational, routine actions and also specialized outsourced design agencies for strategic brand development to ensure our own creativity is always challenged by a fresh approach.

Office Locations

SUPPORT Office ( Yangon )

  • No. 39/A, Bayint Naung Street, Shwe Pinlon Housing, 27 Ward, North Dagon Township, 11421, Yangon, Myanmar.
  • +95 1-249122, Ext: 335 , 338
  • FAX +951 8253033
  • Go To Map >>

REGIONAL OFFICE ( mANDALAY )

  • No. 517(C-2D), 130A Street, Industrial Park Road, Yartaw (A) Road, Yartaw Quarter, Pyigyitagon Township, Mandalay.
  • +95 24023858
  • Go To Map >>